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KWS Starts Pilot Beach Management Programme

Date Published: 23 Nov, 2011
 KWS Starts Pilot Beach Management Programme

Tourists at a Kenyan coastal beach. Kenya Wildlife Service has started a Beach Management Programme that aims at restoring the competitive edge of Kenya’s coastal area as a tourism destination while ensuring that the marine and beach tourism products are sustained.

Wednesday, November 23, 2011: Kenya Wildlife Service has started a Beach Management Programme in the Mombasa Marine National Park and Reserve. 
The Beach Management Programme is a six-month pilot initiative funded by the Government. .
It aims at restoring the competitive edge of Kenya’s coastal area as a tourism destination while ensuring that the marine and beach tourism products are sustained.  This is the beginning of the implementation of the Ministry of Tourism’s recently launched beach strategic plan, which recommended the re-introduction of a beach management programme.

The programme is meant to boost the coastal tourism fortunes which have been declining over the years despite steady recovery of the overall national tourism sector. According to the Ministry of Tourism, the tourism sector has grown by 18 per cent and 15 per cent in revenues and arrivals to Sh73.7 billion and 1.1 million in 2010 compared to the previous year yet beach tourism declined by 16 per cent even when it is known to be the best bet for relaxing visitors. 
The Beach Management Programme is expected to address some of the emerging threats to beach tourism in Kenya which have contributed to the decline. These threats include tourist harassment, beach insecurity, beach degradation and youth unemployment.
 Toward this end KWS will implement programme that will include beach patrols, daily beach clean-up, life guard duties and restoration degraded beach areas, among others.
This programme will be implemented jointly with the tourism industry stakeholders and the local community. By the end of the pilot programme,  the quality of the beach along the Mombasa Marine National Park and Reserve  is expected to have been enhanced to meet acceptable standards required of a globally competitive beach destination.
 

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