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Mt. Kenya National Park unveiled
Date Published: 23 Nov, 2011
Forestry and Wildlife Assistant Minister, Hon. Josphat Nanok (left) receives the Mt. Kenya National Park branding flag from the Senior Warden, Robert O'brein.
Mt Kenya National Park has been branded and bestowed with a new logo, a flag and a slogan to enhance its marketing as a premier tourist’s destination. The objectives of the branding programme is to increase revenue, improve the corporate image, increase visitation, improve staff welfare and enhance good relations with communities adjacent to park.
The rebranding of Mt Kenya took place at the parks headquarters in Naromou in an event presided over by the Assistant Minister for Forestry and Wildlife Hon. JosephatNanok. Mt Kenya is the 22nd park to be branded since 2005 when the Government through the Kenya Wildlife Service (KWS) begun the process of rebranding all protected wildlife sanctuaries by giving each park a unique identity. The new slogan is “Come touch the sky”.
The upgrading programme for Mt Kenya national Park is estimated to cost between 300 and 500 million shillings in the next four year. This will raise the number of tourists from the current 30,000 per year to 120,000. A 300 km perimeter fence will also be erected around the park in the next five years. Construction of the first phase of 50 kilometers is already underway stretching from Kerugoya to Chuka.
Speaking when he presided over the event Hon. Nanok, said since the programme begun the branded parks’ infrastructure has improved and so has the revenue.
“Conservation has been more focused while community attitudes to wildlife have also improved tremendously because of efforts by the government to reach out to them”, said Hon. Nanok. In addition to refurbishing the park, two schools and a dispensary build by the Kenya Wildlife Service as part of its social corporate responsibility programme were handed over to the beneficiaries.
The Minister observed that the park cannot over-rely on park entry fees that are also largely determined by other external factors. In this light, he said, his ministry will lobby for more funding from government to ensure that some of the critical issues are addressed.
Permanent Secretary in the Ministry of Forestry and Wildlife Mr. Mohamed Wa-Mwachai said the branding of Mt Kenya National Park is part of the progress towards the attainment of Vision 2030. Under vision 2030, some of the specific strategies include achieving increased revenue from tourism through enhancing safari products.
KWS Director, Julius Kipng’etich said creative tourism activities will be introduced in the park such as helicopter tourism advanced mountaineering. This will involve increasing landing fees and other strategies. This initiative will enable the park to make more revenue to improve the infrastructure especially the access roads
The newly re-appointed chairman of the KWS board of Trustees Hon. David Mwiraria called for local investors to put up accommodation facilities to cater for the anticipated increase of tourists in the park.
Mt Kenya was recognized by UNESCO as a biosphere reserve 1978 and as a world heritage site in 1997.
Courtesy: Ministry of Forestry and Wildlife